Visual Designer

About

Out-of-pocket healthcare costs are skyrocketing each year, forcing people across America to make difficult decisions about their health and money. We started Lively because we believe no one should have to sacrifice their personal health for their financial health. Lively makes it easier to manage rising costs through Health Savings Accounts (HSA) that allow people not only save on the costs of healthcare today, but plan for the costs of tomorrow.

Located in San Francisco, Lively is backed by the top institutional and individual investors including Costanoa Ventures, Y-Combinator, Ally Ventures, The Durant Company, SV Angel, Point Judith Capital, Streamlined Ventures, among others.

Job Description

Picture this: Your product is fast, modern, and vaulted to the top of a traditional industry in only four years. Your competitors are older, slower, and have been around for a long time. They look the same, talk the same, and basically offer the same experience. But your product—it’s truly different, and your users constantly affirm that’s why they love it. How do you bring all of this to life through simple and cohesive brand expression so more people come to know and trust your product?

This Visual Designer position will focus on Lively marketing design, and will ensure our brand lives true to our company values. Your ability to communicate our brand values in our creative offering sets the trajectory for the company. No matter the creative format - ads, events, social, website, or sales collateral, our brand is consistent, clean, and direct. The ideal candidate is eager to contribute to and grow our design presence at every point. This role reports to our Sr. Director of Brand & Strategy.

Responsibilities

• Produce creative content and deliver not just the visual elements, but the rationale behind them (including but not limited to: web illustrations, ad campaigns, brand elements and collateral design)
• Have an established design process to move projects efficiently and effectively
• Internalize, master, expand and contribute to an evolving brand system so the elements of the brand should work together like a system
• Manage timelines and creative expectations in a collaborative setting to ensure design consistency and achieve shared project goals
• Able to make informed decisions in the face of ambiguity using combination of strong design sense, brand acumen, and data-driven insights
• Serve as SME and advisor on all things brand identity within the Marketing team and partner closely with Product Design team
• Stay up to date with design trends across the B2C and B2B spaces, starting with healthcare and fintech but always looking beyond.